Privacy policy

Last updated: May 21, 2026

This Privacy Policy describes how Proper Fit ("Proper Fit," "we," "us," or "our") collects, uses, and shares personal information when you visit or make a purchase from properfit.shop (the "Site").

1. Information We Collect

When you visit the Site, we automatically collect certain information about your device, including web browser, IP address, time zone, and cookies installed on your device. As you browse, we collect information about the pages and products you view, what referred you to the Site, and how you interact with the Site.

When you make a purchase or attempt to make a purchase, we collect:

  • Contact information (name, billing address, shipping address, email, phone number)
  • Payment information (processed via Shopify Payments and our payment processors — we do not store full card numbers)
  • Order details (items purchased, order history, transaction amounts)
  • Communications you send to us

We collect this information through:

  • Cookies — small data files stored on your device.
  • Tracking pixels — including Meta (Facebook) Pixel, TikTok Pixel, and Google Analytics, which collect data about your interactions with our Site and ads.
  • Server log files — automatically generated when you use the Site.

2. How We Use Your Information

  • Order fulfillment — process payments, ship products via our supplier (Zendrop), send order and shipping notifications, handle returns.
  • Marketing — send promotional emails (if you opt in) and show you targeted ads on Meta, TikTok, Google, and other platforms based on your interest in our products.
  • Analytics — improve the Site, understand customer behavior, develop new products.
  • Fraud and security — screen for fraud, protect against security risks.
  • Legal compliance — comply with applicable laws and respond to legal requests.

3. Sharing Your Personal Information

We share your personal information with third parties who help us provide our services:

  • Shopify — powers our online store. Shopify Privacy Policy
  • Zendrop — our fulfillment partner; receives your shipping address and order details.
  • Payment processors — Shopify Payments and similar processors handle card transactions.
  • Meta (Facebook/Instagram) — Meta Pixel and Conversions API for ad measurement and targeting. Meta Privacy Policy
  • TikTok — TikTok Pixel and Events API for the same purposes on TikTok. TikTok Privacy Policy
  • Google — Google Analytics and Google Ads tags for analytics and advertising. Google Privacy Policy
  • Email service providers — Shopify Email or Klaviyo for marketing and transactional emails.

We may also share personal information to comply with applicable laws, respond to subpoenas or other lawful requests, or protect our rights.

4. Behavioral Advertising

We use your personal information to provide targeted advertisements that may be of interest to you. To opt out:

5. Your Rights

Depending on where you live, you may have rights regarding your personal information:

  • Right to access — request a copy of the personal information we hold about you.
  • Right to delete — request that we delete your personal information.
  • Right to correct — request that we correct inaccurate information.
  • Right to opt out of marketing — unsubscribe from marketing emails using the link at the bottom of any email.
  • Right to opt out of sale or sharing — where applicable under your local law (e.g., CCPA).

EU/UK customers: You also have the right to lodge a complaint with your local data protection authority. The legal basis for processing is your consent and our legitimate business interests.

To exercise your rights, email privacy@properfit.shop.

6. Data Retention

We retain personal information as long as needed to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Order records are typically retained for 7 years for tax and accounting purposes.

7. Children

The Site is not intended for individuals under 16. We do not knowingly collect personal information from children. If you believe we have, contact us so we can delete it.

8. International Transfers

Proper Fit is based in Finland and uses service providers located in various countries, including the United States. By using the Site, you consent to the cross-border transfer of your personal information. We rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses where required.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised "Last updated" date.

10. Contact

For privacy questions or requests: